The fashion scene is changing rapidly in Dubai. With many international high fashion brands hosting exhibitions, pop-up stores, and shows, Dubai is becoming a luxury fashion hub. There are numerous brands in the UAE, but very few are made here and are well known globally.
Today, we are exploring one made in Dubai - Larimelle - luxury sleepwear and resort wear brand founded in 2021. It recently has gained considerable popularity in worldwide media and has become internationally recognized through various magazine publications such as L’officiel, Yahoo Finance, and even Silicon Valley Times. They are also the first Dubai-made fashion brand with a billboard on Times Square in New York City.
According to Larimelle’s founder, Sara Rewienska, the luxury fashion e-commerce industry needs innovation and change, especially realizing that the future of retail requires overcoming the complexity of current pandemic times. The brand partnered up with a tech company providing accurate, remote 3D human body modeling and measuring solutions to offer 3D smart sizing. They allow clients to customize clothes and purchase the best garment size, all from the comfort of their homes. Their partner tech company uses a proprietary 3D computer graphics engine combined with Artificial Intelligence and neural networks.
Apart from their tech innovation, the brand creates a true 'wearable art' with their newest collection for Summer’22. Firstly, their garments pattern has been painted on a canvas, then electronically printed on silk and chiffon materials.
According to the brand founder - Sara Rewienska, Larimelle’s mission is to become the most well-known Dubai-made fashion brand recognized globally.
"Larimelle’s biggest sales coverage is projected to be in the USA, thus, I placed my digital billboard on Times Square in New York City one of the top spots for advertising. Immediately upon people seeing Larimelle, I like them to think about Dubai. I love this city and want my brand to encapsulate Dubai’s luxury and innovation. All my garments are proudly handcrafted so that my brand can show Dubai’s fashion out in the world. The very first video that we did for the brand, where we promoted the concept of “Dreaming Big" has scored almost 1 million views by people on social media! At that moment, I realized that there is a need and demand for a global Dubai-made brand.
Larimelle will certainly, just like Dubai, continue to expand and surprise with the newest innovations and designs! Follow larimelle.official on Instagram for more updates.
