Dubai: The Dubai estate agency LuxuryProperty.com has gone in a for refreshing of its online presence, at a time when the look and feel what a real estate business offers has become a deal clincher.
Also, the Dubai property market now operates at ever increasing transparency, and which requires ‘every listing going up online is genuine’.
“For the majority of our clients, the website functions as our ‘front office’ where they see who we are and what stock we’ve got,” said Mark Castley, CEO. “Thanks to the investment we’ve made into digital marketing, we are now among the top search results for ‘luxury real estate’ and ‘luxury property’ globally.
“It’s essential that every aspect of our site strands out, from the design to the branding to search functionality and tailored results – those are among the elements that will keep property seekers coming back to the site and will help convert them to leads.”
Corporate websites are being ‘reimagined’ to offer a varied marketing approach where possible and ‘solidify brand presence’.
“Once seen as an add-on to a company’s marketing presence and a tool for boosting online search traffic, real estate websites have become an essential tool in building brand presence,” said a statement.
Apart from the ‘aesthetic’ changes to the portal, it now comes with ‘enhanced functionality and advanced search options’, the company said.
