Firas Al Msaddi, CEO of fam Properties
Firas Al Msaddi, CEO of fam, says the new portal will make sense of the regular data churned out from local real estate transactions. Image Credit: fam Properties

Dubai: A data-focussed property portal and app has been launched by fam Properties, offering trends on Dubai sales and other key info. These are based on data churned out by Dubai Land Department.

“It has been always challenging to understand the property market due to many factors such as noise in the media, baseless advice by agents, overwhelming ads and biases,” said Firas Al Msaddi, CEO, about

“Some agents have shown a tendency to hide some transactions from owners/sellers and show them only the transactions that serve the agent’s interest. As a result, many investors have incurred losses, and others have lost their appetite for investing.

“We have identified this issue and took initiative to provide the market with premium property data, reports, and charts to fuel the real estate transparency in the city.”

The portal offers sales transactions and lists the key areas, as well as give insight into offplan and ready property buying trends.

It will also weigh in on the mortgage prospects, analyzing the “impact of the monetary policies on the number of mortgage transactions. We hope in the future to provide more details regarding the correlation between property prices and mortgage,” Al Msaddi added.

“[Plus], understanding the population in each area and by age and education is essential to authenticate the future demand for lifestyle provided by each area in Dubai.”