2023 was an exceptionally strong year for car rental and subscription services in the UAE, peaking nicely during the final weeks. Image Credit: Shutterstock

Dubai: The car subscription portal is forecasting a 20 per cent increase in usage demand for 2024, coupled to 10 per cent rise in rentals.

“Whether it's a short business trip, a weekend getaway, or a family vacation, car rentals offer tailored solutions without the long-term commitment associated with ownership,” said Soham Shah, CEO.

“There has been a fundamental shift in consumer preferences, with more people recognizing the advantages of car rentals over ownership.”

The company manages over $1 billion worth of vehicles on its platforms. To meet the demand, the company has also announced an offer running until the end of the month.

The company, which combines car subscription and car rental via its platform, runs operations in the UAE, Qatar, Bahrain, Saudi Arabia, Oman, and extends to the UK and Ireland.

“ is well-positioned to provide solutions that redefine the way individuals approach on-demand mobility,” said Shah.