Safety awareness campaigns led to fewer crashes, police say

Sharjah: The number of deaths resulting from traffic accidents dropped by 15 per cent, per 100,000 of the population, in the first half of 2024 in Sharjah, compared to same period in 2023, police said on Sunday.
There was also a nine per cent decrease in traffic accidents per 10,000 vehicles. Police said traffic awareness campaigns led to the reduction in number of accidents and deaths.
The General Command of Sharjah Police revealed the figures in its statistical report issued by the Traffic and Patrols Department during the first half of this year. This improvement is attributed to the intensive traffic campaigns carried out by the Traffic and Patrols Department in collaboration with its strategic partners, aimed at enhancing road safety levels, police said.
Traffic awareness is an essential necessity for achieving security and safety, which contributes to reducing the rate of accidents that result in fatalities and serious incidents, making the roads safer, he added.
Col Al Naqbi praised the integration of roles with partners in reducing traffic accidents through ongoing awareness programmes and the organisation of comprehensive field and media campaigns in various languages across diverse social media platforms. This has enhanced the delivery of awareness messages to the largest possible audience.
He urged vehicle drivers and road users to adhere to traffic rules and regulations, comply with speed limits, avoid distractions while driving, and remain vigilant for unexpected road conditions. This is essential for maintaining their safety and the safety of others, as well as preventing traffic accidents and the injuries and losses they cause to lives and property, along with the negative impacts such incidents leave on society.
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