Located opposite one of Dubai's major tourist landmarks, the Grand Mosque, Palm Strip mall has always been a magnet for visitors to Dubai.

This year, the DSS 2002 promotions on offer in its stores gives even more reason to relax in the mall's cafés.

"Palm Strip mall is definitely witnessing an increase in terms of turnover during this DSS promotion," says Françoise Leclercq, estate manager, Palm Strip.

"This is due to the thorough organisation and promotion of DSS by the government departments, and the dynamism of the Palm Strip retailers who are offering excellent discounts to the visitors.

"This time last year, Palm Strip was not fully operational, but in 2002 we are enjoying a retail occupancy rate several times higher and the subsequent turn over in business, coupled with events such as DSS, has seen business leap by 50 per cent."

Palm Strip is home to a wealth of exclusive brand-name retailers, boutiques, restaurants and cafés, including Mango, Cote Deco, Bello Style, Kenzo, Beyond the Beach, Oceano, Torino, Rectangle Jaune, Japengo Café, and Starbucks. The mall is a part of DSMG's win Dh1.8 million promotion.

Visitors can also enjoy the visual spectacle of the street artists, such as carnival performers and entertainers, who add an element of song and dance to the mall's festive atmosphere.

Moreover, the mall includes beauty and nail salons and so attracts a vibrant mix of customers, including many young and fashion-conscious visitors.

Such a combination of both food and beverage outlets, along with exclusive shopping in an open-air ambience, means that Palm Strip has become a favourite place for visitors to relax.

The mall's close proximity to the Dubai Marine Beach Resort & Spa and the Jumeirah Beach gives children and adults alike the chance to enjoy Dubai's beautiful beaches in a true holiday environment.