Jacky’s Electronics is a household name in the UAE. Not an easy feat in any which way to achieve, especially when your chips are down. Image Credit: Antonin Kellian Kallouche / Gulf News

Dubai: Jacky’s Electronics is a household name in the UAE. Not an easy feat in any which way to achieve, especially when your chips are down.

Meet Jacky Panjabi, who beat all odds and rose up like a phoenix, when he was fired from his job as an assistant at a tailor shop in Hong Kong.

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How would people react to being fired? Chances are, a lot of people would blame destiny and life for their loss. But this man had the support and encouragement of his older brother Ishwardas Panjabi.

Jacky told his brother he would have no more of this. “ I simply told him I did not want to work under someone. I wanted to go out on my own and my brother who was my mentor, guide, my well-wisher said start a company on your own.”

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And so Jacky’s International was born in Hong Kong in the year 1970.

Meet Jacky Panjabi who beat all odds and rose up like a phoenix, when he was fired from his job as an assistant at a tailor shop in Hong Kong.

Take this: Jacky was only 18 years old. Can you imagine your 18-year old starting out on his own in a fairly new country. Well this man it was and now we understand totally how he built his empire – Jacky Group of Companies which now records an annual turnover of $500 million in the UAE and worldwide.

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Background

In an interview with Gulf News, Jacky spoke about his journey and that of his family in the world of business. “We are originally from New Delhi, the capital city of India. On October 7 1968, I was sent to Singapore by my older brother Ishwardas Panjabi, to find a job there and work. I was only 16 years old. Our father was running a little shop in Singapore and while returning to India during one of his trips, he died on the voyage. We could never find his body. This was 1967. With our father gone, my older brother and I had to fend for ourselves, be independent. And so it was Singapore for me,” said Jacky.

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His father was running a mail order business in Singapore. “Today, the term is online business. Back in the late 1960s and '70s, orders were placed and sent in envelopes. Remember, there were no computers, no online purchases, no smart phones or apps. Everything was done physically,” explained Jacky.

"The business – which my father started – was called Raju’s international. Raju was my cousin’s son,” said Jacky.

He spent about eight nine months in Singapore. “I was not paid a salary as it was my father’s company. But this phase in my life proved to be a teaching ground for me.”

Jacky Panjabi started working when he was just 16 in Singapore. He had lost his father and his older brother Ishwardas Panjabi was his mentor.

“For me personally, that phase of my life was one of the best. Then on September 7, 1969, I was sent to Hong Kong by my brother. It was a big market and a lot of people were moving to Hong Kong, looking for opportunities.”

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“When I reached Hong Kong. there was no job for me. For three months I stayed without a job. My brother had given me some money. Remember at that time, you could only carry $8 from India. We had some relatives in Hong Kong who were kind enough to keep me in their house. Finally, after three months I got a job in a tailor shop. Not too many people know about this,” he tells Gulf News during the interview.

“My salary was $20 a month. My job was that of an assistant in a tailoring shop. Trust me when I say this - I managed to save $15 from my salary. I spent $5 on my personal belongings. I did not have to shell out for my accommodation and so the rest of the money all went into my savings.”

The year was 1970.

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"My employer called me one day to say the company was shrinking operations. And I was laid off, as I was a new [employee]. I was one of the first ones to let go."

This was a turning point in Jacky’s life.

Jacky Panjabi, founder Jacky's Electronics talks to Gulf News about his journey in the UAE and world-wide

He called his brother and told him he had enough of this. “I said I was not going to work for anyone else. I wanted to be independent and start my own business.”

Jacky’s Electronics was born 

“On July 21, after my 18th birthday, I went and registered a company in Hong Kong. The company was called Jacky’s International. It was a one man show. I was doing everything, from typing invoices, binding, shipping, packing. It was my baby and I had to nurture it on my own.”

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During this phase, Jacky also picked up Cantonese, one of the hardest languages in the world to learn. While starting out, Jacky’s International was dealing with two countries. Today, the company deals with 130 countries.

Coming to Dubai

Jacky Panjabi (left) with his son Ashish Panjabi (second right) and daughter Anisha Panjabi (right)

In 1985, Jacky had concluded a business trip from the UK. He was enroute to Hong Kong and decided to do a stop-over in Dubai. The rest is history, as they say.

“I was staying at the Inter-Continental Hotel in Deira. I spent two days and went around the city. Since our business was dealing more with electronics, I went around scanning products of Al Futtaim, Eros, Jumbo Electronics Juma Al Majid and others. I visited all of these outlets and gathered all my information. By the end of two days, I knew products, prices, models, you name it.”

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Jacky returned to Hong Kong with a lot of enthusiasm. After all Dubai was a great market for electronics as there was no import and export duty back then. “Air-conditioners especially were available for cheap rates. I returned home and told my brother about Dubai and how it was way cheaper than the rest of the market. After two months, I came back to scan the market in Dubai.”

“This time, I bought a container loaded with appliances. Lots of air-conditioners. Three months later, my brother said to go back to Dubai and open an office.”

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And so in 1985, Jacky came to Dubai with his nephew to set up an office here. “I spent one month at the Sheraton Hotel, looking for sponsors and office space. Back then, we had to physically get out and do the leg work. There were no apps, or sites to register online. There was a lot of paper work to deal with too,” explained Jacky.

Jacky Panjabi with veteran Indian businessmen Rizwan Sajan and Dr. B.R. Shetty

And then it came to the name of the company.

“We wanted to name the company Jacky’s International. But the economic department declined. They saw our brochure. It was the one we had made for our Hong Kong business. The brochure had many electronic gadgets pictures. And so the official said to name the company Jacky’s Electronics.”

Just imagine, today, everybody knows Jacky’s Electronics.

The first office in Dubai

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“We opened a small office in Nasser Square, Deira. It was just about 800 square feet of space. It was an office cum home space. Today, much is talked about SOHOs (small office home office). In 1985, we started operations in Dubai with this concept,” explained Jacky.

Jacky said the initial years were a struggle. “The opportunities were plenty, but the business sentiment was low. People were returning home. It was 1985.”

Family picture : Jacky Panjabi (third left) with his wife Asha Panjabi (fourth left) with his children and their spouses

But Jacky saw opportunity. And there has been no looking back ever since. “Our import - export business grew rapidly. Our customer reach widened massively. From a traditional mail order business, we grew our line of business and turnover improved. We may have had a business already when we came to Dubai. But our line of business and the rate of growth of our business rapidly grew.”

“Dubai was the hub for the import-export business and so we made the best use of all that we had. At one point we were exporting everything possible, even cars. Prices were right. There was no duty tax,” said Jacky.

Dubai as a competitive market 

Jacky said Dubai was the most competitive market for electronics except office automation. “TVs were not very cheap as well. Prices of air-conditioners were unbelievably low, however. That business was growing every year. It was our main export business.”

Then in 1988, the company decided to open its first show room in Nasser Square. “We had no retail experience. But in 1988, we were offered our first retail showroom space. That show room still exists. It is my favorite. It is so close to my heart,” said Jacky.

Soon this show room became the talk of the town. “Our initial investment was Dh4 million. Until then, there was no other company which was dealing with multiple brands under one shop. And that is why we became so popular.”

Reflecting back and looking at where the company is today

Jacky Panjabi started with a salary of $20 a month. His job was that of an assistant in a tailoring shop. Today he is a billionaire. What a success story.

Jacky's has over four decades of worldwide operations. From its humble beginnings in Hong Kong in 1970, Jacky’s Group of Companies has come a long way to become one of the leading international traders in electronics and general merchandise in the Middle East, Africa, South Asia and the Far East.

The Group

Jacky’s Group of Companies, based in Dubai, United Arab Emirates, has five subsidiaries under it namely:

• Jacky’s Electronics

• Jacky’s Middle East

• Jacky’s Business Solutions

• Jacky’s Gulf

• Jacky’s Logistics Worldwide LLC

The Group currently employs over 600 people worldwide.

Challenges today

“Competition has increased. Customers are smart. We have adopted e-commerce into our business line.”