Oppo launches its premium smartphone Find X in UAE

Dubai: China’s Oppo becomes the first manufacturer to launch a smartphone with a bezel-less screen, Find X, in the UAE. But its sister company, Vivo, has launched a similar phone, NEX, in other parts of the world.

To make a phone bezel-less, the camera, earpiece and the sensors have to be placed elsewhere to make the front filled with the screen.

While other manufacturers have opted for the notch design after Apple, Oppo has opted for a motorised pop-up camera when the camera app is pressed.

Not only the does the phone look beautiful but also it comes packed with the latest specs and AI features.

- The 6.42-inch Super AMOLED display has a resolution of 1080 x 2340 pixels coupled with 8GB of RAM and 256GB of storage capacity.

Roberta Cozza, research director at Gartner, told Gulf News that Find X is a beautiful handset with a bezel-less screen and very well designed.

Andy Shi, Managing Director Middle East and Africa of Oppo, during the regional launch event of the all-new OPPO Find X smartphone at Armani Hotel, Dubai

However, she said the price point of Find X is very high and it will be a hurdle and already it is very hard for well-established brands like Samsung and Huawei to go with a high price point.

The Oppo brand is strong in China but they are building their brand awareness elsewhere. For users to spend that amount of money outside of China, she said that they want to see something new or users will go for well-established brands.

“I don’t call it an innovation but more as a novel feature. Innovation will come with features like AI and immersive technologies and capabilities, and not on the hardware side.

“We are expecting the global smartphone market to grow by single digits in the next two to three years.

The Find X device is a bit expensive, at Dh3,999, while the Lamborghini edition is priced at Dh6,999. It will be available only in the UAE, Egypt and Kenya.