Narendra Menon, Managing Director, Nikon Middle East FZE, during the press conference of Nikon Middle East, at The Address Hotel Dubai Mall, Dubai. Image Credit: Ahmed Ramzan/ Gulf News

Dubai: Nikon has unveiled its 45.7MP full-frame DSLR camera, named the D850, which is a successor to the popular D810, which was released in 2014.

“Technology has transformed content creation today and it allowed us to offer the photography community more options with stronger performance and superior quality,” said Narendra Menon, Managing Director of Nikon Middle East FZE, after launching the device on Sunday.

Full-frame cameras use a sensor that is equivalent to 35mm film (36x24mm) and preserves the full view without the image getting chopped off from the sides, especially with wide-angle lenses. The other formats use smaller sensors.

He said that the CMOS [complementary metal-oxide-semiconductor] image sensor that converts light into electrons to improve image quality is a first for Nikon’s full-frame camera and offers high resolution and high speed of up to nine frames per second in a continuous shooting mode.

The D850 has 153-point autofocus system; ISO from 64 to 25,600; shoots 4K videography; 8K time-lapse photography; slow-motion recording at 120 frames per second and allows RAW batch processing.

Price and availability

The D850 will be available within the next two months and the magnesium alloy body alone costs Dh12,999.

Menon said that Nasa has ordered 53 units of D5 cameras for the space station. The FX [full-frame] segment is growing for the past more than a year.

“There is a lot of demand from the UAE and Saudi Arabia for FX format. So, we hope that the D850 will trigger further interest,” he said.

Moreover, he said that the FX market has grown more than 20 per cent year on year in the first half. A lot of people have understood the importance of buying a FX camera for photography. Last year, people were buying DSLR cameras in the entry-level price segment but this year, people are buying from mid-to high-end price segment (Dh4,000-Dh6,000). The entry-level segment is steady, he said.

The camera will be available globally in the next two months.

He said the FX format is geared towards the growing segment of hybrid photographers in wedding photography and also for use in nature, events, and fashion photography.