IGTV is a new app and space within Instagram where people can watch long-form (up to an hour), vertical video from their favorite Instagram creators, allowing them to connect more meaningfully.
Instagram stories are now what most content creators are using to showcase video content but this new update would mean more flexibility as well as reach.
Mobile-first: IGTV is built for how people naturally use and hold phones, so videos are full screen and vertical.
Simple to use: It starts playing as soon as you open the app, so you don't have to search to get started.
Content: IGTV is built on the Instagram network and creators are the channels; so you can watch people you already follow on Instagram and discover others.
IGTV is available globally starting today, and some of the world's top followed accounts and creators have already started to add to their channels. You might need to update your app to get the function running.