For over 20 years Emirates has been a leading player in the world of sport, bringing new sponsorship consciousness to football, golf, tennis, horse racing, motorsport, rugby and other mainline sports.
In 1987 Emirates added their name to the World Offshore Powerboat Championships in Dubai, a commitment that would trigger a flurry of initiatives that would increase tenfold and place them on the cutting edge of global marketing by helping clubs and countries to accomplish things that never before seemed possible.
The below infographic encapsulates that story:
