Tokyo: Japanese online fashion retailer Zozo Inc says the successor to its "Zozosuit" body-measuring suit has solved the flaws that sank its earlier version.
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The original polka-dot bodysuit, which when scanned with a smartphone allowed users to upload their measurements and order custom-made clothes, received massive interest from the fashion industry but failed to drive sales amid complaints of poor sizing.
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Zozo's engineers had reworked their algorithms and increased the number of measuring markers to 20,000 from 400 previously for the "Zozosuit 2", Chief Operating Officer Masahiro Ito said in an interview.
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"We have spent the last two years getting rid of every issue that people had so the entire process is more robust," he said.
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"Last time we were going too fast. Right now, I don't think we need to be too careful either," said Ito.
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Accurate and easy-to-use body measuring technology is being targeted by online fashion retailers trying to reduce returns.
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Zozo, which is controlled by SoftBank's domestic internet business, is also seeking partners in fitness, healthcare and other sectors.
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The company hopes to offer the suit within a year. The new design can be produced at low-cost via an easily scalable printing process, Ito said.
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Best known for the Zozotown online mall, the firm also offers the "Zozomat" for measuring feet, which it says has cut shoes returns by around a third.
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Founder Yusaku Maezawa exited the firm last year. He has attracted more than 10 million Twitter followers with cash giveaways and a plan to orbit the moon on a SpaceX rocket.
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