With its latest pop-up at Burj Park Dubai, Chanel is underscoring the importance of nature and the efficacy of its products through a new product line. The N°1 DE Chanel Garden brings the power of nature back into sharp focus with a range of new N°1 line offerings, that have “proven efficacy”.
According to Chanel, it is a culmination of nearly a decade worth of research conducted in collaboration with personnel from the Department of Biotechnology and Ageing at the University of Natural Resources and Life Sciences in Vienna. The outcome was the discovery of a key mechanism, which affects cellular vitality -- senescence.
Sticking with nature, the brand’s use of Red Camellia extract -- an iconic plant for Gabrielle ‘COCO’ Chanel -- demonstrated a boost in skin vitality.
The new N°1 de Chanel range includes products such as Red Camellia Revitalising Serum, which claims to prevent five signs of ageing. According to Chanel, the N°1 serum is formulated with 95% ingredients of natural origin -- 76% of that are derived from the Camellia plant, which “with continued use, visibly reduces the appearance of wrinkles and pores, improves skin elasticity”.
Based on a clinical evaluation on 33 women immediately after use, 32 women after 1 month of use and self-evaluation by 33 women immediately after use, the results were as follows: Up to 21% increase in skin radiance, 21% reduction in the visibility of pores, 23% reduction in wrinkles and 9% increase in elasticity, according to Chanel.
The same ethos was carried over to other products in the range such as Red Camellia Revitalising Serum-in-Mist. This focuses on countering the effects of pollution, while enhancing radiance, thanks to its bi-phase formula.
The new range is currently available at the pop-up.
