Asus announces the launch of three new Hero models showcasing the capabilities of the AMD Ryzen AI 9 HX 370 Processor. This cutting-edge processor is known for its AI performance, and it powers the ProArt Studiobook P16 (H7606), Zenbook S 16 (UM5606) and ROG Zephyrus G16 (GA605). These models are designed to cater to the needs of professionals, travelers, creators, entrepreneurs, gamers, and prosumers.
The ProArt Studiobook P16 offers outstanding performance and efficiency for prosumers and creators by enabling seamless multitasking and improved productivity through robust AI capabilities. The Zenbook S 16 OLED is ideal for business professionals, providing a sleek, portable device with powerful AI-driven features for on-the-go productivity and entertainment. Gamers will find the ROG Zephyrus G16 (GA605) appealing, as it combines the high-performance processor with advanced AI capabilities to deliver an immersive and responsive gaming experience.
These advanced models are available at major retailers starting from August 1, 2024, offering the unmatched AI benefits of the Ryzen AI 9 HX 370 and marking a new era of performance and efficiency for creative professionals and gamers.
Future of AI laptops: The AMD Ryzen AI Strix Point APU
Asus proudly presents the AMD Ryzen AI 9 HX 370 processor, a revolutionary innovation delivering up to 50 TOPS of NPU processing power, thereby establishing a new benchmark in AI performance. This processor exemplifies the Asus AI family's ethos, effectively bridging between everyday AI and advanced AI solutions. Asus' AI series encompasses devices designed to meet diverse requirements. Integrating Copilot+PC capabilities with 50 TOPS NPU in the Zenbook S 16 significantly enhances the user experience.
Furthermore, the ProArt P16 and PX13, Zephyrus G16, and TUF Gaming A14, powered by Copilot+PC and NVIDIA GeForce RTX, enable advanced AI solutions, delivering unmatched AI capabilities of up to 321 TOPS.
Zenbook S 16: New Zen with superior AI
The Zenbook S 16 (UM5606) is an impressive new addition to the Asus lineup, offering a remarkable combination of performance and elegance. This ultrathin 16-inch ASUS AI PC has been meticulously designed from the ground up, featuring a sleek and functional aesthetic that sets it apart. One of the standout features of the Zenbook S 16 is its innovative use of Ceraluminum, a cutting-edge ceramic hybrid material that not only enhances the device's visual appeal but also provides exceptional durability.
Available in a range of nature-inspired colors, this material offers unmatched strength, effectively resisting scratches and wear, making it an excellent choice for a wide range of users, including business professionals, executives, multitaskers, tech enthusiasts, and AI adopters. Whether you're drawn to its stunning design, powerful performance, or advanced AI capabilities, the Zenbook S 16 is poised to impress.
Zenbook S 16 with the latest AMD Ryzen AI 300-Series Processors and can have 32 GB of fast RAM and 2 TB PCIe 4.0 SSD. The processor uses up to 28 watts of power and has a built-in Ryzen AI engine that delivers up to 50 TOPS of power-efficient performance for modern AI applications. This helps the high-capacity 78 Wh battery to last all day.
ProArt P16 & ProArt PX13: Unrivaled your creativity
Introducing the ProArt P16, a robust 16-inch laptop powered by AI. This ultimate creative companion is only 14.9 mm thin and 1.85kg in weight, making it a lightweight powerhouse for unleashing boundless creativity. The laptop has undergone rigorous testing to meet military-grade standards, ensuring its durability in even the harshest conditions. This makes it an ideal choice for frequent travelers and adventurous content creators who require a reliable and rugged device to support their endeavors.
Nvidia Studio-validated laptop has a powerful GeForce RTX 40 Series Laptop GPU for high-quality graphics and 321 TOPS advanced AI performance. It also comes with a maximum of 50 TOPS AMD Ryzen AI 9 HX 370 processor for strong processing power. The laptop features advanced thermal design, up to 64 GB LPDDR5X RAM, and up to a 4 TB PCIe 4.0 SSD. Its 4K ASUS Lumina OLED touchscreen ensures accurate colors for proofing. The laptop also has versatile I/O ports for easy connections to peripherals.
The ProArt PX13 is equipped with the powerful GeForce RTX™ 40 Series Laptop GPU, providing advanced graphics and 321 TOPS AI performance. Additionally, it features up to a 50 TOPS AMD Ryzen AI 9 HX 370 processor, delivering exceptional processing power. With an advanced thermal design for peak performance, up to 32 GB LPDDR5X RAM, and up to a 2 TB PCIe 4.0 SSD, it effortlessly handles demanding tasks. Its 3K ASUS Lumina OLED touchscreen ensures precise color accuracy for flawless proofing, while its versatile I/O ports allow seamless connections to all your peripherals.
For creators seeking maximum portability, the ProArt PX13 is a great option. Its convertible form factor and 360° hinge allow it to seamlessly switch between laptop, tent, stand, or tablet modes to adapt to any situation or setting. The touchscreen supports stylus input for a natural and intuitive experience when sketching or taking notes.
AI integration and features
ProArt P16 and ProArt PX13 comes with exclusive AI-powered apps and features aimed at simplifying the creative process, making it more seamless and powerful, and turning any environment into a full-fledged creative studio.
StoryCube makes it easy for creators to manage digital assets. It uses AI to help with sorting, editing, and exporting raw files.
MuseTree quickly turns inspiration into images using a simple and innovative interface. It can also develop text-based drafts and ideas. Creations are always stored and managed intelligently for easy access and organization.
The ProArt Creator Hub is like a personal control center for your device. It lets you check the device's status, adjust settings, and improve your workflow for more creativity. You can customize fan settings for better cooling, easily access color calibration tools, and improve your workflow and performance.
The Asus DialPad is a simple physical controller that allows users to easily control settings in their creative apps. With it, users can quickly adjust brush size and undo actions, making their creative work smoother. The controller is customizable and compatible with a wide range of apps.
Gamer’s selection: Zephyrus G16 and TUF14
Asus's Gaming Unit introduced three impressive gaming laptops: the Zephyrus G16 and TUF A14. These laptops are stylish and packed with a punch with their hardware specifications. Each model is powered by the high-performance AMD Ryzen AI 9 HX 370 processors and comes with Nvidia GeForce RTX GPUs, providing exceptional graphics and gaming capabilities.
Their powerful hardware makes them perfect for gamers who enjoy playing demanding AAA titles with high graphics requirements or who engage in competitive first-person shooter (FPS) gaming. Thanks to their quick response times and seamless gaming performance, these laptops are tailored to meet the needs of gamers.
The Zephyrus G16 (GA605) is powered by the cutting-edge AMD Ryzen AI 9 HX processor with Nvidia GeForce RTX 4070 GPU. Designed for gamers and creators alike, this powerhouse machine combines stunning performance with sleek aesthetics. The Zephyrus G16 features a 16-inch OLED display with a 240Hz refresh rate, providing ultra-smooth visuals and vibrant colors.
Its advanced cooling system ensures optimal performance even during the most intense gaming sessions. With an ultra-thin design and superior battery life, the Zephyrus G16 offers unparalleled portability without compromising power. Experience the future of gaming with the new Zephyrus G16, where innovation meets precision.
The TUF A14 (FA401) features up to an AMD Ryzen AI 9 HX 370 processor and GeForce RTX 4060 or 4050 GPUs for stunning visuals on its 14-inch 2.5K IPS-level display. Both laptops offer Dolby Atmos audio, advanced connectivity, and lightweight designs, perfect for gaming on the go.
Availability and pricing
The new ASUS Hero models powered by the AMD Ryzen 9 HX 370 Processor will be available at major retailers and ASUS eShop starting from August 1, 2024. Pricing for the models is as follows:
• Zenbook S 16: up to Dh6,999
• ProArt Studiobook P16: up to Dh13,499
• ProArt Studiobook PX13: up to Dh9,999
• ROG Zephyrus G16: up to Dh9,999
• ASUS TUF GAMING A14: up to Dh7,999
These models offer a range of features tailored to meet the needs of various users, providing powerful AI-driven capabilities at competitive prices.
