Dubai World Trade Centre gets a network overhaul done ahead of Gitex 2021

Extreme Networks provides major overhaul that will see network capacity increase tenfold

Last updated: October 12, 2021 | 13:18

2 MIN READ

“To make Dubai the world’s leading destination for major exhibitions, conferences and events and in anticipation of a 50% year-on-year increase in network traffic, DWTC turned to Extreme,” said DWTC in a statement.

Gulf News Archive

Also In This Package

An Atlantis penthouse in Dubai aims for the sky

In Pictures: A Dh180m Dubai penthouse at Palm Jumeirah keeps an eye out for a buyer

Sharjah developer builds luxury homes - and a forest

In Pictures: Sharjah developer Arada is connecting with nature - building a 'forest' is the way to do it

Abu Dhabi showcases fashion, food in 'Collectors' Week'

In Pictures: Abu Dhabi is adding a 'Collectors' Week' to its already packed winter season

Dubai is a Top 10 city – here are the others

In Pictures: From Dubai to Madrid, these are the world’s Top 10 cities – and with good reasons too

For Dubai CommerCity, speed of delivery is what matters

In Pictures: Dubai’s CommerCity is all geared for ecommerce – and speedy delivery

These UAE workplaces are just right for women

In Pictures: Check out the best workplaces in the UAE for women

Dubai: The tech firm Extreme Networks has completed a large-scale network overhaul at Dubai World Trade Centre (DWTC), increasing the capacity within Dubai’s premier exhibitions’ venue tenfold. As a result, DWTC can now offer a variety of next-gen applications, including media displays and contactless engagement technologies, more robust security and improved health and safety measures.

With large exhibitions on the horizon, the world is looking to Dubai to set new standards for mega-events

Farid Farouq Vice-President

“We have risen to this opportunity to deliver on Dubai World Trade Centre’s mission of being a world-leading venue for conferences, exhibitions and events and providing a world-class business networking platform with integrated end-to-end services,” said Farid Farouq, Vice-President, IT, Procurement and Contracts, Dubai World Trade Centre.

With the help of the additional capacity, DWTC will gain greater visibility on traffic patterns, congregation areas, concessions traffic and overall app usage throughout its events. These will allow them to optimize venue operations and provide more personalized experiences for all attendees.

Key benefits

DWTC can now accommodate its demand for high-bandwidth digital applications, such as contactless engagement technologies, as well as high-definition video. It can also reliably host multiple CCTV cameras to improve venue security and the enforcement of COVID-19 safety protocols. Furthermore, Extreme Fabric Connect delivers network security features, which eliminate backdoor entry points, prevent lateral movements, and isolate potentially insecure devices.

As a flexible solution to design, build, manage, and troubleshoot networking, Extreme Fabric Connect delivers an agile way for DWTC to deploy new services. In addition, the advanced capabilities of the VSP switches enable full-featured network virtualization to be flexibly deployed across a range of network environments.

ExtremeAnalytics provides DWTC with visibility into how its users, devices and applications interact with its network. Access to such real-time data allows the center to gain valuable user insights to optimise its network’s capabilities as well as identify and mitigate overcrowding.

“The Dubai World Trade Centre is demonstrating how the events industry can emerge stronger and more resilient following the pandemic by leveraging technology to help them broaden their reach and innovative services,” said Maan Al-Shakarchi, Regional Director META, Extreme Networks.

Up Next

Dubai World Trade Centre gets a network overhaul done ahead of Gitex 2021

Key benefits

Get Updates on Topics You Choose