Gellify has brought out a roadmap to get businesses hooked on to concept of innovation vehicles. Image Credit: Supplied

Dubai: The specialist consultancy Gellify wants to make a direct connection between ‘innovation’ and ‘vehicles’.

While those in the business of innovation are familiar with innovation labs, R&D centers, corporate VC, venture builders, etc.. “However, the ‘innovation vocabulary’ is still missing a word that brings all of these under a single umbrella label,” said the company in a statement. “Gellify aims to change that by popularizing the term ‘innovation vehicles’.

Today, while corporates operate in - and adapt to - markets with ‘low entry barriers, fast changing technologies, and more customer power, they also need to adopt faster ways to innovate’.

This can be enabled by setting up innovation vehicles, which are 'organizational entities that manage and execute different types of innovation with purpose and structure’. “Today, innovation is a creative exercise that has become a continuous process of inventing new ways of working and disruptive business models, to beat the competitors, in months,” – says Massimo Cannizzo, CEO and co-founder of the company, which has brought out a report on venture building called ‘Nine Types of Corporate Innovation Vehicles’.