Football club AC Milan teams up with Expo 2020 Dubai

Dubai: Italian football club Associazione Calcio Milan is now an official partner to Expo 2020 Dubai. With a fanbase of more than 500 million, the team is hoping to amplify Expo’s message through the Rossoneri players (AC Milan’s nickname, meaning 'the reds and blacks' in Italian) and the ambassador of the club with special content.

AC Milan will also be present at the Expo site, bringing its heritage and vision to promote the values of sportsmanship and to inspire positive change within people through the widely popular game of football.

Sholto Douglas-Home, Chief Sales and Marketing Communications Officer at Expo 2020 Dubai, said: “Expo 2020 is delighted to be partnering with a club as internationally renowned and respected as AC Milan. With its passionate global fanbase and glorious history spanning 122 years, AC Milan has been a pivotal and inventive force in the world of football.

“Expo 2020’s values are very much aligned with those of AC Milan where we share a belief in empowering people to be the best version of themselves – ambitious, tenacious, creative and forward-thinking. We recognise the unique power of sport in bringing together people, communities and nations through collaboration and innovation, and we look forward to working with AC Milan in delivering our Programme for People and Planet.”

AC Milan aims to strengthen its presence in the Middle East through its new partnership. Aside from the exisiting fanbase in the UAE and playing in the region, the club also has a long-standing partnership with Emirates since 2007, which is also a Premier Partner and Official Airline Partner of Expo 2020.

Casper Stylsvig, Chief Revenue Officer of AC Milan, commented: “As a Club based in Milan, a city that hosted the most recent World Expo in 2015, we know that Expo 2020 is a special moment in history that sees the world comes together to unlock its potential. That is why it is truly an honour for AC Milan to partner with such an iconic and extraordinary event.

“Expo 2020 Dubai will remain in history, not just as the first World Expo to be held in the region, but also as an inspiring event that strives to inspire people to build a better world and shape the future.”

Through AC Milan and Expo 2020 Dubai’s shared partner, Emirates, fans travelling to Dubai with the airline will receive a complimentary day pass to Expo 2020 Dubai.

- The writer is an intern with Gulf News