'Aamir Khan brought dignity to Hindi cinema with Sitare Zameen Par': Subhash Ghai

Veteran filmmaker Subhash Ghai took to social media to commend Aamir Khan for his commitment to enhancing the stature of Hindi cinema. Applauding the decision to release Sitaare Zameen Par exclusively in theatres and delay its OTT release by six months, Ghai described the move as one that brings “dignity to Hindi cinema.” In a heartfelt message, Ghai expressed his joy over the recognition Aamir received from exhibitors across India, who hailed him as a “brave filmmaker” for championing the theatrical experience and showing respect for the big-screen business.

Posting a photo of Aamir Khan, Subhash Ghai wrote on Instagram, “Dear Aamir. You have done it again to bring dignity to Hindi cinema with your heartwarming film in cinema halls n pledging not to show it on small screen for six months. M glad that all India exhibitors honoured you as a brave film maker yesterday for respecting the business of big screens theatres too. Congratulations n blessings. @muktaa2cinemas @pvrcinemas_official @inoxmovies @cinepolismx @zeecinema @muktaartsltd.”

The team behind the Aamir Khan-led film confirmed it will not be made available on streaming platforms immediately. The Multiplex Association of India (MAI) praised the decision, which Aamir Khan Productions acknowledged with gratitude. Sharing MAI’s statement via Instagram, the production house wrote, “Grateful for the overwhelming love and support MAI (red heart emoji).”

In the statement, Kamal Gianchandani, President of MAI, said, “Aamir Khan has always been a filmmaker who puts the audience first. His decision to bring Sitaare Zameen Par exclusively to cinemas is a significant show of confidence in theatres and the shared magic of the moviegoing experience. Indian exhibitors thank Aamir Khan for standing by theatres. As we continue to welcome audiences with renewed energy and world-class films, Sitaare Zameen Par will remain a shining example of cinema's resilience and its irreplaceable magic.”