Majid Al Futtaim launches HyperMax a day after Carrefour ends Bahrain operations
Dubai: Majid Al Futtaim has launched its flagship grocery retail brand, HyperMax, in Bahrain following the exit of French retailer Carrefour from the country a day earlier.
Carrefour Bahrain, operated by Majid Al Futtaim under its exclusive franchise rights, confirmed in a social media post that it ceased all of its operations on September 14.
Carrefour exited Jordan in November 2024 and Oman in January 2025, which was followed by HyperMax launching in those markets before similarly expanding to Bahrain today.
HyperMax has now opened six stores across Bahrain, supported by an e-commerce platform as part of an omnichannel strategy. The brand employs more than 1,600 people and is partnering with over 250 local farmers, producers, suppliers, and SMEs to strengthen food security, support local businesses, and align with Bahrain’s Vision 2030 strategy.
Mohamad El Khatib, Head of Operations at Majid Al Futtaim Retail – HyperMax Bahrain, said the new chain reflects the company’s long-term commitment to local markets: “By championing local sourcing, we are building a dynamic ecosystem that makes fresh, high-quality grocery products more accessible and affordable.”
Majid Al Futtaim, one of Dubai’s largest private conglomerates, brought Carrefour to the Middle East in 1995 and still operates its stores in 12 markets across the Middle East, Africa, and Asia, with a network of more than 390 outlets. The group, founded in 1992, also owns shopping malls, real estate developments, leisure assets, and retail ventures across the region.
In Bahrain, HyperMax will focus on fresh, locally sourced produce alongside a wide variety of international goods. The flagship store at City Centre Bahrain hosted launch activities on Monday evening to mark the brand’s debut.
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