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Trump gives 45-day window to Microsoft to buy TikTok

For US software giant, a buy would give it ample heft in social media



Acquiring TikTok would represent a huge window of opportunity for Microsoft to drive gains in social media.
Image Credit: Bloomberg

Washington: President Donald Trump only agreed to allow Microsoft Corp to negotiate the acquisition of popular short-video app TikTok if it could secure a deal in 45 days, three people familiar with the matter said.

The move represents an about-face for Trump and prompted the US tech giant to declare its interest in the blockbuster social media deal that could further inflame US-China relations. Trump said on Friday he was planning to ban TikTok amid concerns that its Chinese ownership represents a national security risk because of the personal data it handles.

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The proposed acquisition of TikTok, which boasts 100 millions US users, would offer Microsoft a rare opportunity to become a major competitor to social media giants such as Facebook Inc and Snap Inc. Microsoft also owns professional social media network LinkedIn.

Trump had dismissed the idea of a sale to Microsoft on Friday. But following a discussion between Trump and Microsoft CEO Satya Nadella, the company said in a statement on Sunday that it would continue negotiations to acquire TikTok from ByteDance, and that it aimed to reach a deal by September 15.

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This is a deadline that was put to ByteDance and Microsoft by the Committee on Foreign Investment in the US (CFIUS), which scrutinizes deals for potential national security risks.

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