Turkish fashion brand makes it to the UAE

Dubai

Lufian, a Turkish men’s wear brand, has made the move into the UAE through an outlet at the recently expanded Al Wahda Mall in Abu Dhabi. “We have no second thoughts about widening our footprint in the UAE as we firmly believe Arabian and Turkish cultures have many commonalities, especially when it comes to fashion,” said Mohammed Amen, founder of Lufian. H2 Fashion, which operates 17 stores in the UAE, was earlier named the local farnchisee. It now plans to raise the count to 45 locations in the UAE and 25 in the GCC by next year.