Kemi Badenoch’s election as Conservative leader has brought a unique dynamism to British politics. As the first Black woman to lead a major UK political party, she carries both the expectations of history and the heavy burden of a party grappling with its own fractures.
For Badenoch, the challenge ahead is not just to unify her party but to transform it into an effective opposition after more than a decade in power — a transition that few political figures have successfully managed.
One of the most immediate tasks Badenoch faces is rebuilding public trust. The Conservatives have been tarnished by years of internal leadership battles, shifting policies, and economic struggles that left many feeling disillusioned. Under Rishi Sunak, the party seemed increasingly out of touch, with policies that many felt catered to elites rather than everyday citizens.
Badenoch inherits these perceptions and must now convince a sceptical public that her Conservatives are different. In her victory speech, she emphasised the need to “tell the truth” — a statement that seems aimed at addressing a perceived lack of transparency in the party. But honesty, while essential, is only the first step. Badenoch must pair it with a vision that resonates with voters who feel abandoned by recent governments.
Consequences of an unstable state
Her approach to governance and economic policy is another source of both promise and potential conflict. Badenoch’s own life story is rooted in a deep-seated distrust of inefficient government. Growing up partly in Nigeria, a country where power cuts and fuel shortages were common, she saw first-hand the consequences of an unstable state. Inspired by thinkers like Thomas Sowell, she believes in small government and free markets as paths to prosperity.
But her libertarian ideals, which reject excessive state intervention, may clash with the immediate needs of Britons dealing with high living costs and stagnant wages. The question for Badenoch is how to stay true to her convictions while addressing the economic realities her potential supporters face. Britons may appreciate her ideological clarity, but they will likely demand more concrete support during tough times. This balancing act between ideological purity and practical responsiveness will be critical.
Badenoch also inherits a party that’s deeply divided. Her positioning on the right, often described as “anti-woke” and socially conservative, aligns her with a faction of the party that wants a clear conservative identity. Yet, her slim margin of victory highlights the influence of more centrist members who are wary of rigid ideological stances. Badenoch’s task will be to bring these groups together while creating a Conservative message that appeals to the wider public.
The Tories’ traditional base, along with many rural and older voters, may embrace her straightforward, somewhat combative style. But younger, urban voters who are more socially liberal may be alienated by her more conservative views on culture and society. A true Conservative resurgence will require Badenoch to find a way to connect with both groups, expanding the party’s reach while maintaining its core principles.
Taking on the mantle
And then there’s the matter of leading from the opposition — a role many Conservatives have not known for years. The transition from governing to opposing is difficult under any circumstances, but after more than a decade in power, it’s an especially heavy shift. For Badenoch, taking on this mantle means crafting a vision that isn’t just reactive but forward-looking.
It requires distilling Conservative ideals into a compelling alternative to Labour’s agenda, which itself has evolved under new leadership. Unlike Margaret Thatcher, who had a clear foil in the Labour government of the 1970s, Badenoch will need to work harder to differentiate her party from Labour’s more centrist offerings. She can’t rely on ideological opposition alone; she needs to prove that the Conservatives have real answers to today’s problems.
Part of Badenoch’s appeal lies in her plain-spoken, almost unfiltered approach to public debate. Her criticisms of “woke” culture and defence of traditional values strike a chord with those who feel sidelined by rapid social changes. But this approach is also a double-edged sword. Her outspokenness resonates with a segment of the public that’s tired of political correctness, yet it risks alienating others who may see her as out of step with modern Britain’s diversity and progressiveness.
For Badenoch, the challenge will be to maintain her authenticity while broadening her appeal. As the face of the Conservative Party, her ability to connect with people outside her immediate support base will be essential if she hopes to lead a winning coalition.
Her background, both British and Nigerian, offers a unique perspective in British politics. Badenoch has lived through both privilege and precarity, with her childhood in Nigeria shaping a deep resilience and pragmatism. These experiences, along with her libertarian beliefs, give her a compelling story that she can use to differentiate herself from other leaders.
Her victory represents a moment of renewal for the Conservatives, yet that renewal will need to be grounded in tangible action and sensitivity to the needs of a diverse electorate. Her success will depend on her ability to be both a unifier and an innovator, to hold onto her ideals while embracing pragmatic solutions.
Ahmad Nazir is a UAE based freelance writer, with a degree in education from the Université de Montpellier in Southern France
