In essence, you will be spared from having to SMS everyone on your contact list to give them a new number.

Obviously, this portability of numbers is a step which is consumer friendly and increases competition between the two service providers.

Portability, though, only applies to mobile services.

The TRA is motivated by the need to increase competition between du and etisalat.

The reality, though, is that both du and etisalat operate as a duopoly, with any competitive element being limited within this bipolar environment.

What will benefit all consumers ultimately is the opening up of the telecommunications sector to other companies, creating a truly competitive environment. More players will mean better services, lower prices and a wider range of products — with consumers benefiting from real competition.