After a thrilling Dubai Watch Week 2023, Swiss manufacturer Audemars Piguet noted it was particularly pleased to participate in the Horology Forum full of discussions between master craftsmen, leaders of the industries, visionaries, and renowned collectors from all over the world. Audemars Piguet took the opportunity at the Forum to announce its next move that seeks to push watchmaking innovation further, as well as to explore what lies beyond the world of Haute Horlogerie when it comes to future collectors.
The result is a new partnership between Audemars Piguet and the Dubai Future Foundation in a bid to advance watchmaking and innovate with exciting and unexpected projects through fresh collaborations. But as to what exactly the partnership has planned for us in the future remains a secret, at least for a year or two until they cook up the first results…
“Our new partnership with Dubai Future Foundation promotes talents and cutting-edge research collaboration. Their creative minds and distinctive perspectives as leaders in the field of innovation will help us imagine and shape the future of Haute Horlogerie, with the unveiling of our first project in 2025,” said François-Henry Bennahmias, Chief Executive Officer, Audemars Piguet.
As a family-owned manufacturer since 1875, Audemars Piguet has a long heritage of innovation behind it so whatever the upcoming project leads to is sure to be something special, at least according to H. E. Omar Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy and Remote Work Applications, Deputy Managing Director of Dubai Future Foundation.
“This partnership not only underscores the synergy between tradition and innovation, but also the shared vision of pioneering the future,” he said. “… We aim to elevate the watchmaking industry to new heights, marrying its rich heritage with the dynamic realm of advanced technologies. Together, we envision a future where technology and watchmaking craftsmanship converge to create groundbreaking masterpieces.”