Uber Eats
Uber Eats will pick up speed in the all-too-important US food delivery marketplace through Postmates. Image Credit: Pixabay

New York: Uber Technologies Inc. has agreed to acquire Postmates Inc. in a $2.65 billion all-stock takeover.

Uber Eats head Pierre-Dimitri Gore-Coty is expected to continue to run Uber's combined delivery business, according to a person who asked not to be identified discussing a private deal. It is not immediately clear what role, if any, Postmates CEO Bastian Lehmann will take up following the acquisition.

The takeover would help Uber gain ground against privately-held DoorDash Inc., the current market leader in US food delivery. While Postmates hasn't kept pace with DoorDash, it maintains a strong position in Los Angeles and the American southwest, both of which could be valuable to Uber Eats.

The move for Postmates comes on the heels of Uber's failed bid to acquire publicly traded GrubHub Inc., which was scooped up by Europe's Just Eat Takeaway.com for $7.3 billion. 

Founded in 2011, Postmates was one of the first to let customers in the US order meal delivery using a mobile app. However, competition has intensified in recent years and Postmates has fallen to a distant fourth.

The company said in February 2019 that it had filed paperwork confidentially for an initial public offering but never went public. It raised private capital last year in a deal that valued the business at $2.4 billion.