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BlackRock offices in New York. For the new China fund, BlackRock is charging well below the 2 per cent management fee and 20 per cent carried interest that Chinese rivals levy. Image Credit: Bloomberg

New York: The world’s biggest money manager is pushing into China’s cut-throat hedge fund market with an offering that charges less than half the typical fees and has delivered above-average returns.

BlackRock Inc started selling the fund to CITIC Securities Co clients last week, and will charge a 0.75 per cent management fee while taking 10 per cent of profits, according to people familiar with the matter. An offshore version of the strategy, which makes stock picks based on big data gleaned from social media and other sources, delivered an average 22 per cent annually from November 2012 through last year, said the people.

The $6.3 trillion (Dh23.12 trillion) money manager is vying with global rivals as well as thousands of local competitors in one of the world’s fastest-growing investment markets, where millionaires are being created at a dizzying pace. UBS Group AG and Bridgewater Associates are among firms that are taking advantage of the historic opportunity after the Chinese government opened the private securities fund business to foreign managers.

BlackRock may have an edge in the crowded market: For the new China A-Share Opportunities Private Fund 1, it’s charging well below the 2 per cent management fee and 20 per cent carried interest that Chinese rivals levy. Returns posted by the offshore version of the strategy also beat the 17.7 per cent average of 495 Chinese stock funds that have a track record for the five years ending 2017, according to private fund tracker Shenzhen PaiPaiWang Investment & Management Co.

The China A-Share Opportunities strategy has been trading through channels such as the Qualified Foreign Institutional Investor programme that allow global investors access to Chinese shares. The new fund lets BlackRock target affluent mainland investors for the first time, while allowing it to be free of investment restrictions that the offshore fund is subject to.

China opportunities

BlackRock declined to comment, and representatives at CITIC Securities didn’t immediately respond to a request for comment. In a June statement announcing the local registration of the product, BlackRock’s Asia Pacific Chairman Ryan Stork said the company was excited by the firm’s ability to meet demand with products powered by our competitive edge in technology.

Executives have said that they see opportunities in China even as the escalating trade war and the risk of rising defaults has stung the nation’s stock and bond markets. Chief Executive Officer Larry Fink said in his annual letter to shareholders earlier this year that increasing the firm’s presence in high-growth markets such as China is one of the most critical priorities for the firm.

BlackRock’s fund tracks changes in retail investor sentiment by analysing social-media data including about 100,000 chat-room postings a day on Chinese websites like Eastmoney.com and Xueqiu.com. It buys stocks that are attracting growing attention and sells those losing investor interest, said the people, who asked not to be identified because the details haven’t been publicly disclosed. With individual investors driving an estimated 85 per cent of the nation’s equity trades, that’s a strategy that could prove fruitful for the fund.

The model also examines day-to-day changes in wording contained in brokerage reports, and analyses metallic reflection data captured by satellites to precisely gauge real-time economic activity on the ground, they said. Official media publications, such as the People’s Daily, are also closely monitored for signs of government support or potential risks, the people said.

BlackRock’s product will be available to qualified China CITIC clients from July 16 to 25, and the number of investors is capped at 200, the maximum allowed under Chinese rules, the people said.