Dubai was the first of the Gulf cities to host Microsoft's data centers. Image Credit: Shutterstock

Dubai: With recent contracts from one of UAE’s new digital banks, Microsoft’s strategy with its in-country data centers is paying off.

A study by IDC predicts that the UAE Microsoft Cloud ecosystem, including partners and cloud-using customers, will generate new revenues of some $27 billion over the next four years. And through the cloud, Microsoft for Startups MEA has done its part for entrepreneurs too. Its efforts include a partnership with Abu Dhabi Investment Office to initiate the GrowthX Accelerator programme and the Highway to 100 Unicorns virtual-conference series that exposes business founders to the tech industry experts.

Simultaneously, the Microsoft Cloud Society has trained more than 300,000 IT professionals across MEA, and the programme ‘continues to benefit companies through the increased availability and performance of cloud services delivered from the UAE’. The IDC study also highlighted the impact of the UAE Microsoft Cloud on job creation. Some 69,000 are expected to be generated in the UAE by 2024, including 16,000 for skilled IT professionals.