Sterling Perfumes
Ali Asgar Fakhruddin, Chairman and CEO of Sterling Perfumes Industries, at the Beautyworld Awards Middle East Image Credit: Supplied

ARMAF bagged the Consumer Fragrance of the Year award for ‘Club de Nuit Intense Man’ and Breakout Star of the Year - Fragrance for ‘Club de Nuit Sillage’ at the Beautyworld Awards Middle East on October 31, 2022 held at Address Sky view Dubai.

The Chairman and CEO of Sterling Perfumes Industries, Ali Asgar Fakhruddin's vision of building a globally recognized luxury French fagrance brand in unison with his exceptional leadership is the foundation of the success that the brand celebrates today.

ARMAF, a homegrown pioneer in luxury French fragrances, is the only brand to have received double nomination across fragrances in over 150 entries at the Beautyworld Awards Middle East 2022. Awards are a testament to the hard work and dedication of the entire team and winning the Beautyworld Awards is a pathway to industry recognition and acknowledging their excellence in the Fragrance industry.

ARMAF has taken its fragrances global, inspiring trends worldwide and fostering trust in UAE-made fragrances. In Ali’s words, Club de Nuit Intense man by ARMAF is a very bold fragrance that makes an instant statement.

Beautyworld Middle East has remained the go-to trade show in beauty and well-being for an incredible 25 years. As part of Beauty World Middle East since 2013, ARMAF has made remarkable contributions and has been a true testament to the quality of its work. The journey of associating with the event to becoming a Platinum Sponsor in 2022 has been a rewarding one.

As the fragrance and cosmetic industry is constantly evolving, ARMAF does recognize that and is always at the forefront of trends. It leaves a legacy that is so strong that it guides other players in the industry to follow in its footsteps. To the world, it might be a fragrance, but for Sterling, it's our whole identity.