Why Pizza Hut and Domino’s are facing boycott calls in India over Kashmir

New Delhi: Several large multinational brands, including Pizza Hut Inc., Domino’s Pizza Inc. and Yum Brands Inc.’s KFC, trended on social media in India on Tuesday, with calls for boycotts after some of their affiliates in Pakistan posted support for people in Kashmir.

Other brands that were targeted on Twitter included South Korea’s Hyundai Motor Co. and Atlas Honda Ltd., after accounts linked with the brands tweeted on the Kashmir Solidarity Day over the weekend, a holiday observed in Pakistan to show support for people in the India-administered part of the region.

The picturesque mountainous province is home to ski resorts and some of the largest military deployments.

India’s Ministry of External Affairs expressed “strong displeasure” to Hyundai’s post. “It is also expected that such companies or their affiliates will refrain from false and misleading comments on matters of sovereignty and territorial integrity,” the ministry said in a statement.

The ministry summoned the South Korean ambassador over the issue on Monday and informed him the “matter concerned India’s territorial integrity on which there could be no compromise.” South Korean foreign minister also called his Indian counterpart and regretted the “offence,” the ministry added.

KFC India and Domino’s in India apologised for the post on Monday. Hyundai India said it took steps to remove the posts made by an “independently-owned distributor” in Pakistan.

Atlas Honda could not be reached for a comment despite multiple calls. Pizza Hut in India didn’t immediately respond to requests for comments.

Many of the tweets were unavailable by Tuesday, even though Twitter users continued to post screen shots, keeping the issue as the main trending topic in India over two days this week.