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Dubai Shopping Festival: Up to 90% discount during DSF’s 12 hours mega sale

30th anniversary of DSF brings unparalleled shopping experiences



DSF announces 12-hour mega sale offering up to 90 per cent discount at selected shopping malls.
Image Credit: Shutterstock

Dubai: The Dubai Shopping Festival (DSF) marks its 30th anniversary this year with a spectacular 12-hour mega sale, offering unbeatable discounts of up to 90 per cent across over 100 luxury, international, and home-grown brands.

Taking place on December 26, 2024, from 10am to 10pm, this exclusive sale will be hosted across Majid Al Futtaim malls, including Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Me’aisem, City Centre Al Shindagha, and My City Centre Al Barsha.


The 12-Hour mega sale kicks off the highly anticipated DSF Sale Season, a citywide shopping celebration running from December 26, 2024, to February 2, 2025. During this time, shoppers can enjoy up to 75 per cent off at Dubai’s leading shopping malls and districts.

Shopping experience

Organised by the Dubai Festivals and Retail Establishment (DFRE), the 12-Hour Sale promises an unparalleled shopping experience, where residents and visitors can snap up the latest fashion, accessories, electronics, beauty products, home furnishings, and more — at unbeatable prices.


In addition to the incredible discounts, shoppers who spend Dh300 or more will have the chance to win instant prizes through the interactive Play & Win activation at Mall of the Emirates, City Centre Mirdif, and City Centre Deira. By downloading the SHARE app, participants can enter the Play & Win zone and stand a chance to win exciting rewards.


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This one-day-only event combines extraordinary deals with the excitement of interactive games, making it the perfect opportunity to shop for everything from the latest fashion to electronics, cosmetics, eyewear, and even groceries. It’s the ultimate shopping spree for everyone.


Get ready for the shopping event of the year — mark your calendar for December 26 and don’t miss out on these unbeatable bargains!

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