In quest of a partner: ‘Modhesha’ plans on the cards

One of Dubai's most beloved characters, Modhesh, may soon be replicated.

A female version of the yellow pop icon is on the drawing board of Dubai Summer Surprises.

According to Laila Suhail, Chief Executive Officer of DSS, the idea of launching a female version of Modhesh is being considered but the plan is on hold until Modhesh's character is better established.

There are suggestions to create a sister or a female friend for Modhesh.

She might not be named Modhesha though, Laila said, adding that a focus group will determine the name.

"The process of turning Modhesh from a toy into a brand that represents Dubai internationally is time-consuming. Once a brand audit is complete and we think the goal has been achieved and Modhesh has become a self-financed product, we will resume our plans to produce a Modhesha," Laila said.

Modhesh products include school bags and water bottles while the projects include shows, tours and a TV show.

Laila said that they are working on producing an animated TV series of Modhesh.