Dubai authority launches second phase of water and energy conservation drive

Dubai: Dubai Electricity and Water Authority (DEWA) has launched the second phase of its water and energy conservation campaign.

Called ‘Now that you know, don't let it go', the campaign will target the public in malls, private companies and government departments through advertising and the distribution of information leaflets.

Stickers displayed on taps and posters above electric switches will remind consumers to conserve resources.

Portable billboards will also be used to display campaign collateral.