HyperMedia shifts to new automated software platform

Dubai: Digital out of home (DOOH) media owner, HyperMedia, has converted its displays to BroadSign International’s automated software platform. The former currently has 600 large format LCD and LED screens att 22 malls.

This will be expanded to 30 malls and 1,000 plus screens with new markets coming online.

“We were familiar with BroadSign from market research and selected its CMS due to plentiful features, the ease of uploading and scheduling content and reliable operation,” said Ashin John, digital network engineer at HyperMedia.