DP World Tour golf: Cazoo comes on board as French Open sponsor

Online car retailer Cazoo has been named as the new title partner of the Open de France on the DP World Tour.

The deal includes significant on-course and off-course branding to include tee boxes and markers, greenside boards, par and yardage boards as well as caddie bibs and branding. The agreement is an extension of the current partnership between Cazoo and the DP World Tour which already includes the Welsh Open Wales and Classic in England.

The 104th edition of the Open de France will return to Le Golf National, venue of the 2018 Ryder Cup, which first played host to France’s national Open in 1991, when Argentinian Eduardo Romero overcame Sam Torrance and José María Olazábal by two strokes. Recent Dubai Golden Visa recipient Nicolas Colsaerts is the most recent winner of the tournament, after the former Ryder Cup winner claimed an emotional triumph in 2019, the Belgian’s first title in seven years.

The 2022 Cazoo Open de France will have a prize fund of 3 million euros — double the amount played for in the last edition of the tournament in 2019. The tournament will take place on Sep. 22-25, the same week in the golfing calendar as the 2018 Ryder Cup, where Thomas Bjorn’s Team Europe defeated the United States 17.5-10.5 in France’s first ever hosting of golf’s greatest team event.

Alex Chesterman OBE, Founder & CEO of Cazoo said: “We’re delighted to be extending our partnership with the European Tour and adding Europe’s oldest national Open golf tournament to our portfolio of sports sponsorships. Following our recent launch in France, this deal gives us exposure to a great new audience and we look forward to engaging with the fans as we continue to deliver the best car buying experience across Europe.”

Guy Kinnings, Deputy CEO of the European Tour group, said: “We are delighted to have Cazoo on board as the title partner of one of golf’s most historic tournaments, the Open de France. Since joining the DP World Tour commercial family earlier this year, Cazoo have been a pleasure to work with and continue to show a strong commitment to growing the game of golf in new markets. Together with the Fédération Française de Golf, we look forward to working with Cazoo on an exciting new chapter for this prestigious tournament.”