Dubai’s FFWD goes to Saudi Arabia for Ramadan

Fashion Forward Dubai (FFWD), the bi-annual fashion showcase, will present 12 of its regional designers in Saudi Arabia as part of a pop-up shop from June 5 to 25. The designers will showcase apparent and accessories at Rubaiyat, Stars Avenue Mall, in Jeddah.

The pop-up is part of the event’s Empowerment Programme Through Industry Collaboration (Epic), endorsed by the Dubai Design & Fashion Council (DDFC), dedicated to supporting regional talent to attain commercial success and widen their reach into new markets.

“[The pop-up] is an excellent opportunity for regional designers to attain customer visibility in a new market. We are thrilled to partner with Rubaiyat to present some of the best designers from the region and extend further support for their brand’s development,” said Ramzi Nakad, COO and Co-Founder, FFWD.

The labels available at the pop-up include Amira Haroon, Ghudfah, Hessal Falasi, Jelena Bin Drai and accessory brand Rula Galayini.