DKNY goes local with Ramadan capsule collection

There’s no better way to announce your plans of expansion in the Middle East than to create a Ramadan capsule collection. The New York label DKNY has done just that.

The brand has partnered with two Gulf-based bloggers, Yalda Golsharifi and Tamara Al Gabbani, who have selected items from the summer collection to create looks to suit the theme. Think items with a striking colour palette and feminine silhouettes. The duo were shot for a campaign in Dubai by Emirati photographer Saeed Al Khalifa. “The shoot captured the thematic quality and aesthetic vision of the collection with each image blending DKNY’s image and the region’s culture,” said the brand.

The collection is in stores now.