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How Crystal Gallery balance innovation in design with timeless elegance

Crystal Gallery blends modern innovation with traditional craftsmanship seamlessly

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Akbar Sura, CEO, Crystal Gallery LLC UAE says how new tech and traditional craftsmanship help the brand create inspiring commemorative awards and curated presentation pieces for discerning customers in the UAE and Middle East.
Akbar Sura, CEO, Crystal Gallery LLC UAE says how new tech and traditional craftsmanship help the brand create inspiring commemorative awards and curated presentation pieces for discerning customers in the UAE and Middle East.

■ Crystal Gallery has long been synonymous with bespoke craftsmanship and luxury. What has driven the brand’s evolution from its early days to becoming a leader in crystal artistry across the region?

Quality is never an accident. It is always the result of high intention, sincere efforts, intelligent direction, and skillful execution. We have over the last half a century, perfected the art of crystal cutting and developed it to the current level where it is now.

By embracing innovative techniques, combining imagination, creativity and ultimate craftsmanship, Crystal Gallery has stayed ahead of the curve, allowing for more intricate and refined designs in crystal engraving. The brand has successfully transitioned from classic to modern designs, incorporating various styles and art creations, to cater to diverse tastes and preferences.

■ From commemorative pieces to custom awards, how does Crystal Gallery balance innovation in design with the timeless elegance expected from a heritage brand?

Incorporating new technologies and methods to create unique designs while maintaining traditional craftsmanship has been the hallmark of Crystal Gallery - it blends tradition and innovation, merging modern tech with timeless craftsmanship.

Inspired by its rich legacy, the brand creates elegant, sophisticated designs that are both fresh and classic. Precision, quality, and balance are key to producing unique, high-end crystal art that appeals to discerning customers.

■ Crystal Gallery has been a frequent collaborator with Gulf News for major events and award ceremonies. How has this partnership contributed to your brand visibility, client relationships, and overall growth trajectory in the UAE?

Crystal Gallery’s partnership with Gulf News for major events and award ceremonies has contributed significantly to our brand visibility, client relationships, and overall growth trajectory in the UAE.

Partnering & collaborating with Gulf News, a prominent publication in the region, has increased Crystal Gallery’s exposure to a wider audience, including influential business leaders and decision-makers and provided opportunities for Crystal Gallery to connect with potential clients, partners, and industry leaders, fostering meaningful relationships and enhancing its reputation in the industry.

■ With changing tastes and a growing demand for experiential luxury, how is Crystal Gallery adapting its product offerings and services to resonate with today’s discerning clientele in the UAE and beyond?

Crystal Gallery meets evolving luxury demands with bespoke crystal pieces, blending heritage craftsmanship with modern online experiences. By offering unique creations and enhancing digital presence to showcase its products and services, the brand attracts and retains discerning clients in the UAE and globally, reinforcing its luxury crystal brand status.

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