Baby Expo returns, now bigger than ever at Dubai World Trade Center

Following the success of its inaugural edition, the second Baby Expo — presented by Blaura — returns to the Dubai World Trade Centre on May 16–17, promising an even more dynamic experience for families and industry professionals alike.

The Baby Expo has doubled in size and is now set across more than 14,000 square metres. This year’s event brings together over 250 leading global brands and 100 expert speakers from across 44 countries. As Dubai’s retail market grows steadily — valued at Dh83.12 billion in 2024 — and with the global baby market projected to reach $217 billion by 2030, the Baby Expo serves as a powerful platform for innovation, connection, and consumer engagement in this rapidly expanding sector.

A must-attend for industry professionals

The Baby Expo offers unmatched opportunities for brands to engage directly with their target audiences, build awareness, and explore new partnerships. With over 700 industry meetings scheduled, international pavilions, and returning exhibitors from around the world, the event is set to reinforce its role as a premier business hub for the maternity, baby, and toddler industry.

Brand new for 2025, The NextGen: Industry Leaders Summit, taking place on May 16, provides a dedicated forum for professionals to explore market trends, consumer behaviour, sustainability, and strategic innovation. This high-level summit is ideal for brands and decision-makers looking to strengthen their partnerships across the region, coinciding with the participation of 100 new brands in the expo this year.

Also new this year is the Mother, Baby & Child Awards, being held on May 16 at the Ritz-Carlton DIFC, which will honour outstanding contributions from businesses supporting families across the Middle East.

A world of parenting support under one roof

For parents and parents-to-be, the Baby Expo presents the ultimate destination to explore expert advice, innovative solutions, and essential products — all under one roof.

The event will host over 100 expert-led sessions on key parenting topics, with dedicated stages including the Aster Pharmacy Main Stage for motherhood and mumpreneurship talks, the King’s College Hospital Stage for newborn care guidance, and the Blaura Expert Education Stage offering guidance and support from bump to baby and beyond.

The Expo will also feature several exclusive regional product launches, further cementing its reputation as the Middle East’s largest baby and parenting exhibition.

“We’re excited to bring an even more engaging and content-rich experience this year after our successful debut in the market,” says Ashleigh Lloyd, Co-Founder of The Baby Expo. “With new speakers, new brands, more energy, and greater opportunities to explore, we can’t wait to welcome families to discover what’s new in the world of parenting.”

Celebrity speakers, family fun & relaxation

Visitors can look forward to special appearances by beloved influencers and celebrity parents including Joelle Mardinian, Nora & Khalid, and digital creators Chihab & Nour, who will share regular real-life parenting stories, tips, and humour. The event will be hosted by renowned media personality Kris Fade, bringing a lively and engaging tone to interviews, discussions, and live entertainment.

Notable speakers include parenting coach Julie Mallon, potty training expert Amanda Jenner, Wise Parent co-founders Sarah Raslan and Karen Abou Jaoude, Hanan Ezzedin from The Family Hub, Rania Hussant, mindful parent educator and life coach and many more.

Guests can also unwind in the Mumzworld Mumz Lounge, offering pampering sessions and a quiet retreat for parents or test out strollers in Babyshop’s Stroller Testing Track.

Join the region’s biggest parenting event

The Baby Expo’s second edition is supported by an esteemed roster of sponsors, with Blaura as the Title Sponsor, King’s College Hospital Dubai as Hospital Stage Sponsor, Dabdub as Platinum Sponsor, Stokke, Twins & Siblings and Medcare Hospitals & Medical Centres as Gold Sponsors, Babyshop as Baby & Parenting Partner, Aster Pharmacy as Main Stage Sponsor, Mumzworld as Mumz Lounge Partner, Cybex as Safety Partner and Fisher Price as Influencer Lounge Sponsor. Additional partners include Dubai Cares as Charity Partner as well as Qidz, the Family Hub and Virgin Tickets.

Tickets for Baby Expo are now available in store at Virgin Megastore or their website www.thebabyexpo.com

We’re excited to bring an even more engaging and content-rich experience this year. With new speakers, new brands, more energy, and greater opportunities to explore, we can’t wait to welcome families to discover what’s new in the world of parenting.”