Naomi Campbell launches pop-up shop for Ebola

British supermodel Naomi Campbell launched a pop-up fashion shop in east London to raise awareness of the spread of Ebola on Thursday.

Sporting a thick fringe and wearing a plunging grey dress, Campbell showed off party dresses, glittery high heels and other pieces donated by designers and friends to be sold at the store.

The Fashion for Relief shop, a fund-raising drive founded by Campbell after the Hurricane Katrina disaster in 2005, will be open for one week at the Westfield shopping centre in east London.

“Raising awareness for Ebola and educating about its prevention is crucial to help prevent the spread of this deadly disease,” Campbell said in a statement ahead of the opening.

“We hope the Fashion For Relief store will raise much-needed funds and awareness, whilst offering amazing pieces at accessible prices.”

Campbell was joined at the launch by fellow Londoners rapper Tinie Tempah and actor Idris Elba, famous for playing character Stringer Bell in TV show The Wire and Nelson Mandela in a 2013 biopic.