From hype to hiccups: Why Pakistani thriller series Humraaz is facing flak from viewers?

Dubai: When Humraaz debuted on May 1, 2025, it carried the weight of massive expectations. A star-studded cast led by Ayeza Khan and Feroze Khan, a hitmaker director in Farooq Rind, had all the makings of a chart-topping Pakistani drama.

But less than ten episodes in, Humraaz has found itself at the centre of an online storm. What was once hailed as one of the most anticipated serials of the year is now being questioned for its storytelling choices and narrative execution, according to Siasat online.

High stakes and higher expectations

Directed by Farooq Rind—acclaimed for Ishq Murshid—and written by Misbah Nosheen, Humraaz promised a complex tale of crime, romance, and mystery. Produced by Asad Qureshi and Abdullah Kadwani under the 7th Sky banner, it features a powerhouse ensemble: Ayeza Khan, Zahid Ahmed, Amna Ilyas, and Feroze Khan, who returns to television after a short break. The drama premiered on YouTube channel Drama Bazaar, attracting a large digital audience across borders.

Where the story stumbled

The drama’s recent twist—Ayeza Khan’s character Sara being implicated in the murder of Faraz, the elder brother of Feroze Khan’s character Saim—was expected to intensify the suspense. Instead, it’s sparked criticism.

Some viewers have flagged logical loopholes in the crime investigation plotline. One fan questioned, “How can the police be so easily misled by just a name? That’s not how real investigations work.”

Another comment read: “There’s no visit to the university, no forensic angle—it feels rushed and unrealistic.”

Social media divided

While criticism has been loud, Humraaz isn’t without defenders. A significant segment of viewers continue to root for the chemistry between Ayeza and Feroze, with several praising the show’s production design, wardrobe styling, and musical score.

“Every frame is gorgeous, and the performances are solid,” one fan noted on YouTube. “It’s the writing that needs tightening—not the cast or visuals.”

Some viewers have also pointed out that many successful dramas have faced backlash early on, only to find their footing later. Could Humraaz follow the same trajectory?

Too soon to judge?

Pakistani dramas often run for over 20 episodes, and many shows have been known to course-correct mid-season. With just nine episodes aired, it might be premature to write Humraaz off entirely.

The real test will be whether the creators respond to the feedback—especially when the comparisons to past misfires like Sunn Mere Dil are starting to stick.

For now, Humraaz remains a talking point—and that, in the crowded world of Pakistani serials, is still a win. Whether it becomes a slow-burn success or a cautionary tale depends on how the story evolves in the coming weeks.

One thing’s for sure: Humraaz has people watching. And talking.