Shah Rukh Khan in Dubai this week

Add a bit of sparkle to your life, as Bollywood superstar Shah Rukh Khan gets ready to launch a new gold jewellery store in Meena Bazaar in Dubai on April 26.

According to a Kalyan Jewellers spokesperson, the actor will make an appearance at their store at 2.30pm, followed by a visit to their store in Kuwait on the same day.

“Miloge na [won’t you be there to meet me]?,” said Khan in a video message.

It isn’t Khan’s first time to the region to promote this jewellery brand. In December last year, hundreds of fans gathered in Muscat to watch their hero in the flesh.

Khan, who has recently featured in films including Jab Harry Met Sejal and Raees, has also featured prominently in Dubai Tourism’s #BeMyGuest campaign.