Saudi firm picks ICLP for loyalty programme

Dubai

The Saudi plumbing supplies distributor Namat has selected ICLP to design, launch and manage a channel loyalty programme. Part of the IKK Group, Namat is the kingdom’s distributor of Neproplast products.

The loyalty programme addresses the needs of Namat’s two customer groups: resellers, distributors, and wholesalers who buy directly from Namat, and Tier 2 (traders) who buy from Tier 1 customers. “It is our first non-tech sector channel client in the region,” said Sanjit Gill, General Manager at ICLP Dubai. (Staff Report)