Manchester City and PUMA unveil new flagship store in Dubai Mall

Dubai: Manchester City Football Club, in partnership with official club sponsor PUMA, has officially opened a brand-new City Store in Dubai Mall, bringing a unique fan-focused retail experience to one of the world’s premier shopping destinations.

Located on the second floor of Dubai Mall, the new store offers a dedicated space for City supporters in the region to explore the club’s latest PUMA kit launches, exclusive memorabilia, and merchandise collections.

Designed to immerse fans in Manchester City's vibrant culture, the store also promises special in-store events and experiences that bring supporters closer to the club.

The Dubai Mall location is Manchester City’s second permanent retail outlet in the United Arab Emirates, joining the Yas Mall store in Abu Dhabi.

It becomes part of the club’s expanding international retail network, which includes flagship outlets at the Etihad Stadium and Manchester Arndale, as well as pop-up stores in cities like New York and Seoul.

The launch also marks a new chapter in PUMA’s retail evolution. The Dubai Mall City Store is the latest to showcase the brand’s award-winning ‘Field of Play’ concept — reimagined with a football-first approach.

The store design draws inspiration from stadium environments and fan culture, featuring locker room-style zones and visual tributes to iconic Manchester City moments.

The new City Store is expected to become a central hub for Manchester City fans in the Middle East, reflecting the club’s growing global footprint and ongoing commitment to its international fanbase.