Majid Al Futtaim, Abercrombie & Fitch debut e-commerce in Saudi Arabia

Dubai: Majid Al Futtaim has expanded its partnership with Abercrombie & Fitch Co. (A&F Co.), launching the U.S. retailer’s first local e-commerce platforms in the Middle East and setting plans to grow its store network across new regional markets.

E-commerce rollout, new markets

• Dedicated Abercrombie & Fitch and Hollister online stores are now live in Saudi Arabia.

• Qatar will follow in the coming months, with further Middle East and North Africa markets next in line.

• The deal also grants expansion rights into Egypt, Jordan, and Lebanon, marking Majid Al Futtaim Lifestyle’s entry into those countries.

Long-term partnership and growth

The new agreement builds on a 16-year partnership between Majid Al Futtaim and A&F Co. It includes both e-commerce rights and additional store openings, reinforcing an omnichannel growth strategy.

Fran Horowitz, CEO of Abercrombie & Fitch Co., said the brands aim to “meet customers where they are” while expanding into new markets. Fahed Ghanim, CEO of Majid Al Futtaim Lifestyle, called the deal a “milestone for scaling the brands further across the Middle East.”

Strong performance, expansion plans

Majid Al Futtaim Lifestyle reported a 26% rise in revenue and a 31% jump in digital sales in 2024, with momentum continuing in 2025. The business opened 20 new stores in the first half of the year, including an Abercrombie & Fitch store in Riyadh’s Solitaire Mall.

Across its Lifestyle portfolio, Majid Al Futtaim now operates 105 stores and 32 e-commerce platforms. The company said the new deal with A&F Co. underscores its focus on strengthening partnerships and accelerating omnichannel retail growth in the region.