DIA Properties redefines smart waterfront living in Dubai with launch of LuzOra

In a city renowned for its architectural ambition and luxury real estate, few developments strike a balance between livability, design, and investment value. LuzOra, the debut UAE project by DIA Properties, is one such rare offering — delivering a human-centric, future-forward residential experience in the heart of the Dubai Islands. At its helm is Faruh Kurbanov, Founder of DIA Properties, who brings with him a bold new perspective on what real estate should deliver in today’s evolving world.

The choice of Dubai — and specifically, Dubai Islands, as the location for DIA Properties’ regional debut was both strategic and symbolic. “At DIA Properties, our expansion strategy has always been anchored in identifying emerging markets with long-term potential, and Dubai stood out as a natural choice,” says Kurbanov.

The city’s dynamic real estate environment, supported by visionary leadership and forward-thinking policies, offered the perfect ecosystem to launch LuzOra. “Dubai Islands specifically presented a unique opportunity… It is strategically located near the historic heart of the city, while offering the tranquility and exclusivity of island life.” Kurbanov notes that the location was not just a geographic decision, but a statement of timing and vision: “We wanted to be part of shaping the future of Dubai Islands, contributing meaningfully to its residential landscape while establishing DIA’s presence in the UAE with a strong, standout development.”

What sets LuzOra apart is its foundational design philosophy, “design and value.” Kurbanov explains, “For us, design is not about excess, it’s about purpose. LuzOra is the embodiment of this principle.” Every element of the project has been considered through the lens of modern urban living, with an emphasis on natural light, energy efficiency, and intuitive spatial flow.

This vision extends beyond physical design. “LuzOra has been planned to foster a connected, smart, and wellness-oriented lifestyle,” says Kurbanov. From smart home integrations and flexible interior layouts to landscaped wellness zones and community lounges, the development is tailored for the way people want to live today.

DIA’s intention is not just to build homes, but to create ecosystems. LuzOra’s amenities, from co-working spaces and social hubs to wellness centres and green areas, are designed to cultivate a sense of belonging. “It’s designed to feel like a private sanctuary while still being part of a vibrant, forward-thinking neighbourhood,” Kurbanov adds.

Distinctive value proposition

In a market crowded with glitzy waterfront projects, LuzOra sets itself apart through functionality and accessibility. “Dubai has no shortage of iconic waterfront projects, but LuzOra offers a refreshing alternative,” says Kurbanov. “It delivers elegant, resort-inspired living at a price point that makes sense for both end-users and long-term investors.”

The project’s strategic positioning, being among the first to launch on Dubai Islands gives early buyers a unique edge. “As the area grows, with upcoming entertainment venues, hospitality projects, and enhanced connectivity, we expect LuzOra to become one of the anchor communities contributing to the overall identity and appeal of Dubai Islands,” Kurbanov shares. The balance between end-user satisfaction and investment value is deliberate. By integrating design, sustainability, and smart pricing, LuzOra caters to a diverse range of buyers. “Striking a balance between end-user appeal and investment value is one of the biggest challenges in real estate development, and at DIA Properties, we approached this through data and design,” Kurbanov explains.

Launching in a competitive real estate market like Dubai requires more than ambition, it demands credibility. Kurbanov is well aware of the stakes. “Entering a market as competitive and mature as Dubai’s requires more than ambition, it demands differentiation, consistency, and trust.”

DIA Properties positions itself as a challenger brand with substance. “In terms of design philosophy, we don’t replicate, we innovate,” he says. “Our architecture is contextually relevant, our interiors are human-centric, and our amenities are designed with a long-term lens.” The company’s business model is built around strong fundamentals, efficient layouts, build quality, and investment viability, while its partnerships across construction and sales ensure excellence at every stage.

Investment with long-term upside

With Dubai’s real estate market maintaining upward momentum, Kurbanov is confident in LuzOra’s value proposition over the next five years. “From a capital appreciation standpoint, we’re anticipating a potential 20–30 per cent increase… driven by both area development and overall market confidence,” he states.

For rental investors, LuzOra’s strategic location and design advantages offer strong prospects. “In terms of rental yields, we expect gross returns in the 6–7 per cent range, particularly due to high waterfront demand and a limited supply of new stock in this price bracket.” Its proximity to Deira, connectivity to major highways, and access to upcoming lifestyle attractions make LuzOra a compelling investment opportunity.

Blueprint for DIA’s regional growth

More than just a launchpad, LuzOra is a reflection of what DIA Properties stands for. “LuzOra is not just a project, it’s a statement,” Kurbanov affirms. “It defines our design language, our values, and our vision for the Middle East.”

Looking ahead, DIA intends to carry the same ethos into future developments across the UAE and beyond. Whether it’s wellness-led communities, branded residences, or mixed-use hubs, each new venture will build on LuzOra’s foundation, focusing on “human-first design, strong financial sense, and a long-term commitment to excellence.”

With LuzOra, Kurbanov and DIA Properties are not merely joining Dubai’s competitive real estate scene, they’re helping to redefine it. By placing design, wellness, and functionality at the heart of the development, and aligning with long-term investment logic, LuzOra offers a unique proposition in a city known for iconic living.

As the Dubai Islands transform into a vibrant urban coastal community, LuzOra stands poised not just to succeed, but to lead, signalling the beginning of a thoughtful new chapter in regional real estate.