First stereoscopic 3D lab launched in Mena

Abu Dhabi: Twofour54 Intaj yesterday launched the Middle East and North Africa (Mena) region's first stereoscopic 3D lab, making it the only facility of its kind in the Middle East to offer facilities, equipment and expert support across the 3D spectrum.

The lab has been designed to become a hub for all stereoscopic 3D activities providing end-to-end 3D media production solution and will also feature a specialised research and development centre.

Wayne Borg, Deputy CEO and Chief Operating Officer at twofour54, told Gulf News: "The new 3D lab is an exciting addition to twofour54 Intaj's existing facilities. The introduction of this facility will help support the opportunities that stereoscopic 3D is opening up to content producers across a wide range of media and entertainment platforms. It is clear that 3D has had a massive impact on the entertainment industry recently; however, there are significant other media business opportunities that our new 3D lab can support such as advertising, computer-generated imagery (CGI), animation, corporate videos, events, and even industrial and medical applications.

"Launching this type of facility is another example of how twofour54 actively responds to market demands from across the region for facilities and expertise that meet international standards," he said.