Tesla unveils new Model Y Launch Series, ‘Juniper is not true’

Revamped Model Y aims to reclaim throne amid fierce battle with BYD, Xiaomi 

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The latest iteration of the Tesla Model Y, the world's best-selling car in 2023 and 2024.
The latest iteration of the Tesla Model Y, the world's best-selling car in 2023 and 2024.
Tesla

Manila: Tesla has flipped the script with the release of its updated Model Y —  its superstar electric car — in China and across Asia on January 10. 

The automaker is banking on a sleeker design, fancy upgrades, and a pinch of Cybertruck-inspired flair to outshine local heavyweights BYD and Xiaomi.

Launch Series

The latest Model Y iteration, dubbed as the “Launch Series”, comes with subtle upgrades — 

  • A rear screen

  • Tailgate that automatically opens when you approach the vehicle

  • Invisible speakers that create a minimalist aesthetic (and maximum audio performance)

  • Refined interiors with wrap-around interior lighting

  • Soft-touch finishes

  • Cybertruck-looking headlights, and

  • Ventilated seats.

Price bump

Debuting with a 5.4 per cent price bump at 263,500 yuan ($35,900), this “Launch Series” promises an enhanced ride that’s worth every yuan — or peso, for its Philippine fans. 

Delivery in China starts in March, regulatory gods permitting. Its BGC showroom in Manila expects deliveries to begin in April.

Design

Think front-end light bar drama and an equally theatrical tail light.

Inside, the Model Y levels up with season-proof seats (heat or cool?) and backseat passengers scoring their very own touchscreen.

Range 
With a range boost to 719 km for its long-range version, the new Model Y is powering into 2025. 

The rear-wheel drive variant offers 466 kilometers at Php2,369,000 (about $40,536), while the all-wheel-drive sibling clocks in at Php2,689,000 ($46,015).

The new Model Y, earlier speculated as the “Juniper” series, reportedly starts at $31,000 in the US.

“The codename Juniper is not true... We call it as the new Tesla Model Y Launch Series,” a Tesla Manila staff said on Friday.

Tesla vs. rivals

Sure, the Model Y was 2023’s global EV darling, but it hit a sales slump last year, as Chinese EV maker stole the thunder from Elon Musk’s team.

BYD now reigns as China’s top dog, while newcomer Xiaomi, known as a phone maker, dazzled with 130,000 units of its SU7, its first EV model.

Their SUV sequel, YU7, drops this summer, setting the stage for a no-holds-barred clash.

Tesla has unveiled its latest Model Y iteration, the "Launch Series" in Asia, with deliveries in China starting in March, and elsewhere in region (including Manila) starting April. The Model Y, Tesla's most popular model, has outsold the RAV 4 and Corolla.

Tesla’s counter? 

A surprise six-seat Model Y due later this year, rumour says. Can Elon’s team light the fuse for a comeback?

The plot is only starting to thicken.

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