Tiger Woods: My goal is to ruin my new logo
Former World No.1 launched his Sun Day Red brand yesterday, but already plans to ruin it
Just a day after Tiger Woods officially launched his new brand, Sun Day Red, the 15-time Major champion has admitted he intends to “ruin the logo” in an interview with TODAY host Carson Daly.
But all is not as it seems.
After ending his 27-year partnership with Nike earlier this year, Woods and TaylorMade teamed up to create the new clothing and footwear brand, Sun Day Red – a nod to Woods always wearing red in the final of tournaments on Sunday.
The logo for the new brand? A tiger that features 15 different stripes, which reflects his 15 Major titles.
Tiger being Tiger, he wants more stripes, meaning more Major titles.
"So the logo is a tiger, it's a simple thing,” said Woods.
“It's nice and clean, but there is some representation of what I have done in my career. If you look at the stripes, there are 15 stripes, and as you alluded to earlier I've won 15 Major Championships.
“My goal is to ruin the logo. I want to keep ruining the logo. If the trademark is this, my job is to ruin it."
The good news for Woods is that TaylorMade CEO David Abeles has already confirmed that more stripes can be added if the American is to add to his Major Championship haul.
When Abeles told Woods that each stripe on the abstract Tiger represented one of his 15 Major victories, Woods replied with, "Well, what are we gonna do when we get to 16?"
The next opportunity Woods has to win a 16th Major is likely to be this month’s PGA Championship.
While he is not yet confirmed he will tee it up at Valhalla Golf Club for the second Major of the season, he did hint at last month’s Masters Tournament that he would play all four Majors this season.
If he is to play in Kentucky int two weeks’ time, the 82-time PGA Tour winner will be returning to the scene of his fifth Major triumph after defeating Bob May in a play-off in 2000.
That win was the third leg of the famed ‘Tiger Slam’, where Woods held all four Major Championships at the same time after winning the U.S. Open, Open Championship and PGA Championship in 2000 before claiming the Masters Tournament in 2001.