Tommy Hilfiger up in lights with Dubai’s Burj Khalifa takeover
New collection and TH Monogram celebrated with special Burj Khalifa event
To celebrate the TH Monogram and the brand’s new collection, Tommy Hilfiger took over Dubai’s Burj Khalifa earlier this week with its name up in lights over the city’s skyline.
The brand’s new monogram was designed by celebrated British illustrator and graphic designer Fergus Purcell, who drew inspiration from Tommy Hilfiger’s heritage that goes back to 1985 for his bold interpretation of an interlocking ’T’ and ‘H’ and incorporated classic Tommy Hilfiger motifs into the final reimagination.
Commemorating the new step in the label’s future, the TH Monogram was projected onto Dubai’s iconic 828-metre tall landmark in shining lights, with a special event for the media, creatives, personalities and friends of the brand at the Address Downtown Club Lounge.
With its dedication to classic American style, Tommy Hilfiger’s latest fall 2022 collection offers signature navy, white and burgundy tones making up a range of casual wear with sustainability in mind since the collection makes use of recycled materials.