Louis Vuitton introduces the Pure Perfumes: A tribute to nature's treasures

Louis Vuitton's latest fragrance collection, The Pure Perfumes, unveils a sensory journey into the essence of nature's treasures. Conceived by Master Perfumer Jacques Cavallier Belletrud, this collection celebrates the purity and richness of three legendary ingredients: oud, amber, and sandalwood.

Drawing inspiration from the Middle Eastern tradition of layering fragrances, Cavallier Belletrud invites wearers to create their own olfactory universe. Each perfume in the collection embodies a highly concentrated composition that exudes sophistication and mystery.

Pur Ambre: A homage to the timeless allure of ambergris, Pur Ambre captures the woody, musky vibrancy of this legendary ingredient. Infused with natural ambergris and Ambroxan, this fragrance radiates sensuality and sophistication.

Pur Santal: Sandalwood, revered for its sacred properties and velvety scent, takes center stage in Pur Santal. Sourced from sustainable crops in Sri Lanka, this essence combines with ethereal floral and musky notes to create a powerful yet delicate fragrance.

Pur Oud: Known as the "scent of paradise," oud is celebrated for its depth and complexity. The essence of Assam oud, sourced from Bangladesh, is paired with white musks to create a mesmerizing fragrance that evokes absolute beauty.

Each fragrance in The Pure Perfumes collection invites wearers to explore their creativity and express their individuality. Presented in opaque black flacons, these perfumes are a testament to Louis Vuitton's commitment to excellence in craftsmanship and design.

Discover the purity of nature's treasures with The Pure Perfumes by Louis Vuitton.